It is commonly believed that you have to work hard to succeed. We routinely hear that success lies in hard work. This platitude is shared by most Earthlings

But, do those who work hard really succeed without being smart about it?

Stop Working Hard, Work Smart!

Millions of people tend to ignore one fact:

Hard work is not enough to guarantee success.

Otherwise, the people engaged in hard menial jobs would be the richest.

You must learn to work smart.

My boss arrived at work in a brand-new Lamborghini. I said,

‘Wow, that’s an amazing car!’

My boss replied,

‘If you work harder, put all your hours in, and strive for excellence, I will get myself another one next year’

Here is one story to demonstrate that hard work ALONE is not always enough to guarantee / sustain success.


Edward Smith, a doughnut maker, had just moved to Accra, Ghana. Edward and his family who dreamed of owning their own business had finally made their dream come true by buying a small shop in a great location.

Edward had bought a friend’s doughnut shop, which in turn had taught Edward how to make doughnuts and how to run the business.

Edward and his wife were hard workers and they taught their three children to work hard too. They believed that hard work was all that was needed to achieve personal success.

It was a family business where they put all their savings, so they had to make it work – by working very hard. No family could have worked harder than the Smith family.

Edward and his family started making a lot of profits with their doughnuts shop. They developed the company by adding other products, such as quick breakfasts, lunches and dinners. They also sold ice cream during the summer months.

They did so well that they bought a house and a lot of beautiful things they had dreamed of owning. However, the main reason for their success was that they involved the whole family, judging from the number of hours of hard work.

Personal success seemed to be their destiny, but Edward had what he thought was a great idea. Why not expand and earn more money.

So, they bought another doughnut shop. They all worked so hard that they did not have time for all the pleasures of life, but the worst part of all this, instead of making a success story, was that they were losing money because of their huge overhead.

Thus, the Smiths, being out of cash, contracted and received a loan from Franks Gabriel , and then a short time later, another loan. Finally, they had to give up their businesses and Gabriel, a smart businessman took the entire business over.

The first thing Gabriel did was evaluate everything, see what was wrong and what was going well. And what was the problem? The former owners worked hard … very hard, but not very smart.

Gabriel discovered that 20% of the company made 80% of the profits . So Gabriel sold the extra doughnut shop and kept the original one. Gabriel retained what was impacting the bottomline most positively and junked the rest. He continually eliminated everything that did not benefit the enterprise. .

So Gabriel has reduced all the weak links and not-for-profit and focused the improvement of the business on the sale of items with the highest profit. Both companies became the story of Gabriel ‘s personal success.

There is also this other popular story of hauling buckets versus building a pipeline… a demonstration that being smart beats sheer brawn / grit all the time.

Here goes :

There was a small island in the Pacific Ocean where the natives were dependent upon a well in the centre of their village. One day the well suddenly ran dry. The village leaders called an emergency meeting to discuss what to do about it. After a long debate, they accepted two offers on solving this problem with the agreement that they would earn 25 cents per gallon delivered.

The first person promised to deliver water immediately. He began hauling two buckets of water back and forth from a nearby lake to the well. He made money immediately, and he kept very busy-12-14 hours a day.

The other person was a woman. She also promised to deliver water, but explained that it would take six months. She hired a contractor to construct a pump and a pipeline from the lake to the well. After six months of building the pipeline, which included a meter to measure the number of gallons coming through the pipeline, she had the pump turned on. Now she could rest and relax, and collect her residual income the rest of her life.

So the moral of the story is this: If you want to achieve personal success, work hard if you can, but still work smart. Abandon all efforts that take too much time for negligible revenues and increase your efforts on high-potential, high-income activities.

No one cares how hard you work, but rather how much you produce

What do you have to do now? What do you spend time on? What does it cost you? What can you eliminate to improve throughput?

Change you focus, work smarter and achieve greater results!

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