This ordinarily wouldn’t be a news item if it were from other companies, but for a company like Apple, the self proclaimed perfectionist with ego as large as the earth itself, to accept it gave out a product plagued with lots of flaws? It is almost impossible to imagine. But it really happened. Tim Cook, the Apple CEO came out with a written apology published on Apple website today. He wrote:
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
Hear him: “we fell short on this commitment” and “we are extremely sorry”
We on this blog had long given up on Apple when it comes to issues of apologies. We never thought they have the genetic make up to apologize. So we took the liberty of going through their pronouncements and actions over the past few years. What we saw clearly show us that Apple has undergone a change of philosophy. In the days of Steve Jobs, we saw Apple boasting of perfection in spite of their many shortcomings. But within the last one year, things have changed. Apple has started admitting failures, mistakes, and errors. Look at other instances below.
Making these changes was a mistake and the changes are being reversed. Our employees are our most important asset and the ones who provide the world-class service our customers deserve.
This statement was made by Apple in August when it was discovered that the company started cutting down on the numbers of workers in its retail outlet stores to maximize profits. Though Apple denied the cut down was tied to profitability, It admitted the mistake in the action.
Also this came way back in July:
We’ve recently heard from many loyal Apple customers who were disappointed to learn that we had removed our products from the EPEAT rating system. I recognize that this was a mistake. Starting today, all eligible Apple products are back on EPEAT.
The EPEAT environmental rating system is a rating system which informs consumers whether electronics manufacturers are making eco-friendly products. Apple withdrew their products from the system claiming they had higher standards than the EPEAT.
Looks to us like Apple has finally decided to descend from its lofty domains of the gods to mingle with us mere mortals. Or what do you think is going on in Cupertino? Could all these admissions of errors have been possible in the Steve Jobs’ era? Are we seeing a departure from the Jobs philosophy? Or perhaps the people at the helm of affairs are more practical in their approach.
Would you prefer the way it was or you’ll rather the new Apple continue the way they are now going?
Let’s have your comment below.